The power of online media has been put on display by "The Fantastic Flying Books of Mr. Morris Lessmore." As one of five nominations for the 2012 Academy Awards, this animated short film will reach more individuals than ever before.
I would say when Hollywood chooses to put their movies online for free consumption, it's a good day. However, this animated project was created by Moonbot Studios in Shreveport, Louisiana. Perhaps being far away from the major studios empowered them to reach out to new media and new channels.
The Fantastic Flying Books of Mr. Morris Lessmore from Moonbot Studios on Vimeo.
What does this have to do with an Optimist Club? Simple - Optimist Clubs are geographically diverse, and technology helps us reach more people in more locations than ever before. That should help us to connect more, share more stories, causes, ideas and allow us to solve problems together.
Vimeo is an alternative from popular and well-known YouTube. As an Optimist Club, you may want to use their free tools to broadcast your message. One of the benefits I've heard about is that on Vimeo, it is easier to keep your audience on your channel. In a world ever-shortening attention spans, I think you'll agree that keeping visitors long enough to hear your pitch is a daunting task. Find out more about Vimeo here and be sure to share your videos with me. Thanks.
January 31, 2012
January 30, 2012
To joke or not to joke?
Recruiting younger members is on the minds of most service club leaders. How do we do it? What will attract the millennial generation to join our cause?
According to Twitter, the way to attract and influence the younger generations is to be campy. In their recently uploaded recruiting video, the geeks tell all about what it's like to work @Twitter.
What's important here is they are telling their story at the level of the individuals they hope to attract to their team. Old fuddy-duddies need not apply unless your unique qualities are so extreme that you can appreciate/tolerate/compete with their sophist (icated) humor and unparalleled skills. Watch the Twitter recruiting video to learn more.
Would camp work for your Optimist Club? Think about it, I imagine that the inside jokes your members share might be considered campy by some; however, just as the nonsense in this video may not appeal to all, neither do your old jokes. Find a clean slate and start fresh and I promise, you'll attract new members from all generations, genders and ethnicity. Let me know how it goes, okay?
According to Twitter, the way to attract and influence the younger generations is to be campy. In their recently uploaded recruiting video, the geeks tell all about what it's like to work @Twitter.
What's important here is they are telling their story at the level of the individuals they hope to attract to their team. Old fuddy-duddies need not apply unless your unique qualities are so extreme that you can appreciate/tolerate/compete with their sophist (icated) humor and unparalleled skills. Watch the Twitter recruiting video to learn more.
Would camp work for your Optimist Club? Think about it, I imagine that the inside jokes your members share might be considered campy by some; however, just as the nonsense in this video may not appeal to all, neither do your old jokes. Find a clean slate and start fresh and I promise, you'll attract new members from all generations, genders and ethnicity. Let me know how it goes, okay?
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