To joke or not to joke?

Recruiting younger members is on the minds of most service club leaders. How do we do it? What will attract the millennial generation to join our cause?

According to Twitter, the way to attract and influence the younger generations is to be campy. In their recently uploaded recruiting video, the geeks tell all about what it's like to work @Twitter.



What's important here is they are telling their story at the level of the individuals they hope to attract to their team. Old fuddy-duddies need not apply unless your unique qualities are so extreme that you can appreciate/tolerate/compete with their sophist (icated) humor and unparalleled skills. Watch the Twitter recruiting video to learn more.

Would camp work for your Optimist Club? Think about it, I imagine that the inside jokes your members share might be considered campy by some; however, just as the nonsense in this video may not appeal to all, neither do your old jokes. Find a clean slate and start fresh and I promise, you'll attract new members from all generations, genders and ethnicity. Let me know how it goes, okay?