December 21, 2011

Our own network of optimism

The beauty of social media is that you can be your own publisher, public relations director and marketing manager all in one. The challenge, of course, is to produce an abundance of content that people want to read or learn more about. It's a daunting task and I accept that some days I do it better than I do on other days.

However, infographics like the one I'm sharing here today tell me that creating and publishing your own content is more important than ever before.  According to Frugal Dad , six media giants control 90% of all content that is available for consumption. Whether you read, listen or watch, chances are your media is being filtered by "The Big Six:" General Electric, News Corporation, Disney, Viacom, Time Warner or CBS. All told, 232 media executives determine the media made available to 277 million Americans.

This post isn't to ask how did we as an American public let this happen.

This post isn't to teach you how to get the big guys to notice you.

This post is to encourage you not be discouraged when your local media representatives seem uninterested in what you, a small service club made of of community volunteers, are doing. Chances are, your small concern does not have the wherewithal to feed the money-driven industry that dominates them.

This post is to encourage you to keep writing. Post articles on your blog and website and post stories on Facebook. Post your videos on YouTube. Tweet about them. Talk about them. And please, send me a message about your project and a link to your post and I will highlight them here.


Let's create our own network of optimism. Together, we can do it!

Media Consolidation Infographic
Source: Frugal dad
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