March 3, 2016

Impressions and brands

Robotic clubs, school groups with a technology focus, have caught the attention of a great number of Optimist Clubs. Some are starting Junior Optimist Octagon (JOOI) Clubs within them while others are supporting the school efforts with donations.

The robot shown here is from the Lightning Bolts Robotic Club in Gresham, Oregon. The exhibit shows pictures of the club developing the robot and participating in tournaments. That's awesome.

It also shows the organizations that have sponsored it and that's what I want to talk about here. Notice that there are three sponsors that are visible: the Kiwanis Club, Lions Club and something that is pink and not readily identifiable.

I know that pink thing is the Gresham Optimist Club. Isn't it too bad that the Optimist International logo is not as easy to read as its counterparts?

Optimist Clubs and members often lament the fact that Optimist Clubs are a best-kept secret. Well folks, the best way to keep it a secret is to NOT use the standard logo for the organization.

If you want Optimist Clubs to be recognized around the world, don't hide it behind your club's branding. Use the official logo, loud and proud. With more than 2,300 communities served by Optimist Clubs around the world, we could make millions of impressions daily. For our brand to be known, we must offer a consistent impression and that begins with using the official logo of Optimist International.


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