According to Facebook’s 2013 Q1 financial report, there are approximately
350 million photos uploaded to the site every day. More than 1.3 trillion
likes have been recorded on photos, status updates and pages since the site was first launched in 2006. That is a lot of sharing between
people around the world and helps move Facebook ever forward in its mission to
make the world more connected.
I manage the Facebook page for the PNW District – Optimist International.
It’s a modest page with 226 likes where we try to post inspirational notes and
sayings on a daily basis. Those notes are intermixed with links to stories on
the PNW District blog about PNW Optimist Club projects, but it is the pictures
that get the most attention and garner the most likes and shares. My view is that
people, once they arrive to Facebook, don’t want to leave so those links
directing them to other websites get fewer clicks.
Human beings are very visual. It is one of their strongest
sensory perceptions. Social media sites like Facebook, among others, have made
visual marketing a trend and brands have quickly adapted. Consider the tweet
sent immediately by Oreo in response to the blackout at Super Bowl
2013. The brand’s quick wit and creativity was shared and shared again on
social media sites. Once content was
king, but now we know that a picture does more than merely say 1,000 words. Pictures share emotions and they can be
digested, no pun intended, and shared quickly.
In social media sharing is gold. My advice today: make your statement about your brand easy to share. Since my brand of choice
for this blog is optimism and the experience of participating in an Optimist
Club, I chose the accompanying visual. Tweet, share and pin away because the
sentiment is true. I invite you to find out for yourself how great every day
can be and you will when you join an OptimistClub near you today.
