August 19, 2011

Social strategy for your Optimist Club

Fellow Optimist blogger Gordon Welling from the AMS&NW (Alberta, Montana, Saskatchewan and Northern Wyoming) District sent me a message this week to alert me to a new slideshow about 21st Century Social Marketing at the Club Level that he placed on the AMS&NW District blog.

I thought about it before I made this post. You see, his slideshow is fairly repetitive of a presentation that was made by Optimist International's Maggie Fairchild and posted here last month, but it deleted the slides that bring people to this site (Dude, flattery will get you everywhere!) and adds in his contact information so that Optimist Clubs in his district can contact him to learn more.


But as I said, I thought about it and decided it is outstanding that there are people like Optimist Gord and AMS&NW bulletin editor George Lewko who want to help others to get their Optimist Clubs online. Besides, there is nothing wrong with a little repetition for a good cause.

Optimist Gord's post showcased different technology than Maggie and I used for our social media presentations.  He chose box.net over slideshare.net as the platform and included handouts for the presenter and participant. He also added in some potential sites that can help in recruiting and organizing like volunteerspot.com, volunteermatch.org and a free website generator yola.com.

The AMS&NW District presentation included some thoughts about connecting with Boomers, Gen X and Gen Y with the intent of recruiting them to your Optimist Club. There is no doubt that service clubs need more members so that they can continue to benefit the communities they serve. Connecting with members, participants, partners and stakeholders has changed drastically in the past ten years and technology is going to continue to drive engagement.

Kudos to Optimist Gord for making himself available to help Optimist Club members navigate the new technology landscape. Go ahead, click on the picture and hop on over to the blog and see for yourself the good things that Optimist Gord and his district are doing.


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