A two-way testimonial

I didn't have to read it at Copyblogger to know that what people say about you matters. I've been a fan of word-of-mouth marketing for a long time. In the blogging age, word-of-mouth is of course the written word and isn't that even better? It is social proof that readers, clients, journalists, and potential members of your Optimist Club can return to, and send others to, time and time again.

Yes, in the age of social media, the testimonial is a very effective relationship-building tool.

I found this Optimist Club testimonial tucked inside a company newsletter for Burgerville. Burgerville is a fast food restaurant chain that takes special pride in participating in their local community.

Kevin Schmid, Burgerville Manager, Gresham, Oregon wrote about his involvement in the Gresham Optimist Club in the June edition.  He said:

I have been partnering with the GResham Optimist Club for five years and currently I'm on the board. The Optimist Club is dedicated to bringing out the best in kids. Some of the club's activities include:

• The Gresham High School Options Program, an alternative choice for at-risk youth encouraging them to remain in school
• The Explorer Post, a work-site based program where youth explore community organizations and careers
• Essay and oratorical contests for middle and high school students awarding college scholarships
• Beat the Heat, a street racing alternative
• Mock Interviews at area high schools

Kevin also received some testimonials in return from members who told how Burgerville is a great partner to the Optimist Club. Optimist Joe Anderson said, "Without Burgerville's support, the Optimists couldn't provide this level of service to the kids in our community."

The article ended with information on how to join and participate with the Gresham Optimist Club; it was a win-win for all.

Click here to download the Burgerville newsletter in full.