Deliver value and create news

The Wausau Noon Optimist Club makes a lot of headlines because they are so active in their community. They give back in so many ways and the media takes notice.

This week in Wausau, kids under 17 got to swim for free thanks to the Optimist Club. It's one of the easiest projects that a club can do because all it requires is the entry fee, some advertising, and the facilities, the media and the kids do the rest.



But there is an underlying marketing concept at work here. When you do good things, people talk about you and they want to be associated with you. About sixteen seconds into the video, Optimist Club Board member Scott Campbell has the opportunity to tell what the Optimist Club is all about. That positive message, with the kids playing in background, is priceless.

The Wausau Noon Optimist Club is delivering something of value to the community. They are creating news.