If you are familiar with Scott, you know that he has been wearing a nametag for 10 years. This experience has made him an authority on being approachable. Take a look at this 7-minute clip that I found on Scott's blog and experience his personality; imagine what it would take to encourage a number of Gen X and Gen Y individuals to join your Optimist Club.
The next step is up to you! Creating mutually caring, beneficial relationships is the key to service above self.