October 1, 2010

How do you measure success in your Optimist Club?

For many years, probably more than fifty (but who's counting?); Optimist International has determined success by net membership growth and the accountability for achieving this success has rested solely on the shoulders of the individuals lucky enough to be chosen as governors of their districts. After finishing my year in this less-than-enviable role, I am here to tell you that there is a better way.

Yes, our organization needs members to carry out our mission; but is it fair to judge success by someone else's goal? Let me disclose that it appears that the district that I have led for the past twelve months has met our goals. We have ended the year successfully in Optimist International terms that can be quantified. 

I am happy to report that we have also done much to improve the quality of meetings, communication and participation. We have progressed; but at what cost? Have some been left behind?

Using blogging and social networking principles, the Pacific Northwest District has made a positive connection to many Optimist Club members who were left out before because they did not attend district gatherings. But in doing so, we may have alienated some of those regular attendees who are so intent on just showing up because that is the way it has always been done. I am sorry about that, but at some point, we do have to say it's 2010, we have the technology and ability to move forward and engage with all who are interested in what we are doing.

Not everyone can travel. Not everyone wants to travel. It is our responsibility to find ways for our members to learn, participate and contribute their knowledge and skills wherever and whenever it is convenient for them. 

It is time; let's take the Optimist International organization forward in the way that is most meaningful for current and potential participants. Let's use technology to provide options and promote contemporary ideas before we promote people simply because they have seniority. Only then will we progress to future success. 

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