The Democratic National Party unveiled a new logo this week. Some were quick to yawn and call it boring; others called it ugly, and still others claim it was dated.
I think it is genius. Why? Its simplicity is timeless and in a world that reduces words to symbols, this does it well.
Some might question the obvious use of blue in the light of the "blue state, red state" debate and the need for unity. However, there is red where it matters. If I intuit this logo correctly, red is needed to make the change that matters.
Others might say the color palette and circle too closely resemble President Obama's logo and to rebrand with one person in mind is unwise. I believe, however, that the similarity will remind the public to stand solidly together for what they thought was overwhelmingly right during the last election. It is a call for unity.
Simplicity draws us in. When something is easy to understand, we become interested. Unity keeps us there, working together for common goals. If a logo can deliver both simplicity and unity, well, I think it is sending the right message.
