Signs can be intrusive and ugly, but if done correctly they can contribute to the culture of a community while providing a service. The Lions Club in Crystal Lake, Illinois is doing it right with an attractive electronic sign board with a river rock foundation. It looks nice and it has good information for all events in the community.
Now while other organizations get the message out about fundraising activities and other programs, the Lions are fundraising as well as sending a subliminal message about how they interact with everyone in the community. The Chamber of Commerce confirms that the sign has been well received.
Read an article about how the club is reaching at least 27,000 people each day and then consider how your Optimist Club might do the same in your community.
Photo courtesy of the Crystal Lake Chamber of Commerce.
