The value of sponsors and manpower

Optimist Clubs conduct both large and small programs in their communities. Personally, I have always preferred the low and no-cost activities that truly involve working with the community in a hands-on fashion. I find it interesting that Kohls, Costco and other major employers have programs where they will donate to charitable causes as long as some of their employees volunteer at the activity.  They see the value of being engaged, giving vs. taking.

Since Optimist Clubs began to act more business-like, they also began to find more business-like ways of funding their programs.  Consider the Optimist Club of Truckee, California.  This club is well known for their cruise night where classic car owners and enthusiasts gather for several days of entertainment. As the project has grown, so has the marketing opportunities.  The Optimist Club serves as the event coordinator and makes money by facilitating the experience for all.

This year the Truckee Optimist Club will raise approximately $50,000 annually from two events: The Brew Fest (June 12) and Cannibal Cruise (July 9-11).  They have announced their sponsorship opportunities from $100 to $350 for the events.   Vendor spaces are available for $150 and nonprofit groups may receive space at no charge.

How does your club serve your community?  Do you raise funds through a major event or do you do smaller projects that require more passion than money?  Do you believe one way is more valuable than the other or does it just depend?  We love to hear your stories.