November 24, 2013

Your Optimist Club brand is social

I was searching for a picture today and I stumbled up on this presentation. It was given by personal branding coach Christoph Trappe  to the Optimist Club in Cedar Rapids, Iowa. I decided to share it here for three reasons.

First, it provides an example of how businesses can interact with your Optimist Club. By giving them fifteen or twenty minutes to share their expertise with your club members, business owners can raise awareness for the services that they provide.

Second, Mr. Trappe shared his experience of being at the Optimist Club on his community journalism blog: Christoph Trappe's Blog. That raises awareness for Optimist Clubs and provides authentic links to the organization's purpose.

Finally, the slides tell a good story about why it's important to share what you do as an Optimist Club and why you do it. I believe that we want to make the world a better place to live and raise our families. Social media provides a point of entry to share that purpose with a cross section of the public. It's a perfect platform to tell your stories and inspire others with your good deeds.

Okay, if you don't think that social media is a good thing for your Optimist Club at this point, perhaps you might want to try it out at work. Either way, you need to be online. The time frame is no longer when; it is now.

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