May 8, 2013

Every day is a great day when...

Optimist Club
According to Facebook’s 2013 Q1 financial report, there are approximately 350 million photos uploaded to the site every day. More than 1.3 trillion likes have been recorded on photos, status updates and  pages since the site was first launched in 2006. That is a lot of sharing between people around the world and helps move Facebook ever forward in its mission to make the world more connected.

I manage the Facebook page for the PNW District – Optimist International. It’s a modest page with 226 likes where we try to post inspirational notes and sayings on a daily basis. Those notes are intermixed with links to stories on the PNW District blog about PNW Optimist Club projects, but it is the pictures that get the most attention and garner the most likes and shares. My view is that people, once they arrive to Facebook, don’t want to leave so those links directing them to other websites get fewer clicks.

Human beings are very visual. It is one of their strongest sensory perceptions. Social media sites like Facebook, among others, have made visual marketing a trend and brands have quickly adapted. Consider the tweet sent immediately by Oreo in response to the blackout at Super Bowl 2013. The brand’s quick wit and creativity was shared and shared again on social media sites.  Once content was king, but now we know that a picture does more than merely say 1,000 words. Pictures share emotions and they can be digested, no pun intended, and shared quickly.

In social media sharing is gold. My advice today: make your statement about your brand easy to share. Since my brand of choice for this blog is optimism and the experience of participating in an Optimist Club, I chose the accompanying visual. Tweet, share and pin away because the sentiment is true. I invite you to find out for yourself how great every day can be and you will when you join an OptimistClub near you today. 
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