January 3, 2012

Is it time for a change?

"The most effective way to manage change is to create it." - Peter Drucker 

It's that time of year when I reevaluate the direction of the Experience Optimism blog. I enjoy telling stories about Optimist Clubs; however, finding new stories to tell is sometimes a merciless task. Consider the week in December where we heard about Christmas tree lot after Christmas tree lot.

If I were to report about scholarship opportunities such as the oratorical and essay contests, the same would be true. We would see week after week of the same activity from thousands of Optimist Clubs.

Linda Jackson and the Optimist Creed
But the redundancy is also one of the great benefits of conducting international programs and belonging to a federation of Optimist Clubs: we have the ability for nearly 3,000 Optimist Clubs to perform projects at the same time and generate publicity and awareness for what we do to make a difference in our communities.

I can only ask, why does the international office not capitalize on such promotional opportunities? Why are they not coordinating our efforts? Where is the public relations campaign? Why are Optimist Clubs left to fend for themselves in a virtual communications abyss?

For my first task of the new year, I think I will look for those answers. Maybe I'll return to my usual format. Maybe I'll find something to write about that is more useful for all. Stay tuned. It will be worth your time. As always, thank you for reading and sharing your optimism with me and with others.

One of my favorite lines from the Optimist Creed: Promise yourself to wear a cheerful countenance at all times and give every living creature you meet a smile.
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