April 3, 2011

Optimists look at social media

Yesterday, I had the great pleasure of leading a session on social networking to group of Optimist Club leaders. Sensing the group would be made up more of the boomer generation than Gen Y or X, I prepared some introductory slides with the ultimate goal of getting the group familiar the the social media resources and tools available to them online. We discussed how social networking would benefit their Optimist Club including:
  • photo sharing
  • event creation
  • membership maintenance
  • publishing
  • promoting
  • influencing
  • entertaining
We are fortunate in the fact that Optimist International President Danny Rodgers has been quite willing to broadcast via YouTube as OptimistArenaMan.  And several weeks ago, as reported here, the organization broadcast an international board of directors meeting live via UStream.

I cautioned that even though the media was free, they needed to be cautious about being concise, with a nod towards being entertaining. Which brings me to our Music Sunday video today: The Bed Intruder Song. Wildly popular with more than 19 million views on the official iTunes link as of this writing, this video shows what a little initiative can do for two families; and while we may smile at the enigmatic Antoine Dodson on the screen, we can't help but sing the ditty written by the Gregory Brothers and Auto-tune the News throughout the day. Enjoy.

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