September 18, 2009

Optimist Club website is authentic

It's not the prettiest Optimist Club website, but it's effective.  I reached the Optimist Club of Weatherford, TX by accident. Qwest for some reason gave me five choices from a mispelled URL and with one click, I landed on a club website that I might not have otherwise seen. 

So what makes the Weatherford Optimist Club website effective?  Authenticity!  Meet Randall Grissom.  He is the 51st president of this Optimist Club that was chartered in 1958.  They pride themselves on being friends of youth.  They conduct youth projects and provide a link to all of them along with pictures and contact information and you can see a list of other people who are proud to call themselves Optimist Club members.  It is the real deal. 

Slick, professionally built websites sometimes lack the heart and passion that can be found in our smaller efforts.  I enjoy seeing both, but given the choice, I'll take passion anytime.
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