One of my favorite movies of all time, Ferris Bueller's Day Off, gets a revival for this year's Super Bowl in a commercial for Honda. Only this time, Mathew Broderick is playing himself as he tours around town, taking a day off from acting, in his Honda CRV.
The commercial is enjoyable enough for a trip down memory lane but at 2:25, it's long enough for me to ask, "Really?" What are those commercials worth this year? The reports say $3.5 million for a 30-second spot.
Well, you can be the judge. Did Honda use their money wisely?
The original movie gave us a lovable character that we all wanted to be, or at least be friends with, his adoring cohorts and fans, and a friendly romp through Chicago. This friendly romp through Los Angeles felt a little desperate to me, but then, isn't that part of the aging process? After Sunday, the question on the minds of Americans will be, do I still want to be Ferris? Or maybe, with more than 6 million views on YouTube as of this post, maybe they are already asking that question. And the answer, is...Oh, yeah!
