How to target a mature audience

I highlight a great number of Optimist Club projects on this blog. Typically they are geared towards bringing out the best in youth or community. However, we have to raise money to do all these good deeds and while I don't highlight that many fundraising projects, I thought this one deserved a nod.

Coordinated by the Sanibel-Captiva Optimist Club, the public is invited to enjoy a food and wine festival on Sunday, March 6, 2016.

The Sanibel Uncorked Food and Wine Festival has been taking place annually since 2010. It features wine, music, cooking demonstrations and a silent auction. While it is aimed at the community to enjoy, it also captures the attention of tourists visiting the area in the winter months. 

For further information, or to buy a ticket, please call 239-472-0836. 

This is an example of providing social activities for members and the community with an adult flair. Working with youth is important and rewarding, but nurturing the interest of a mature audience is critical in the survival of our programs. Optimist Clubs need the support and interest of caring adults in order to continue to do what we do best as friends of youth.