How to sell goodwill

Henry Graham, Sr. says that the secret to selling charitable Christmas Trees is snow and since the Optimist Club of Clayton, Missouri has bee hosting this fundraising activity for 64 years, I'm inclined to believe that he knows what he's talking about.

However, tucked inside this story from KSDK.com is what I believe is the true secret: goodwill. The Clayton Optimist Club connects with their patrons by snapping a photo of them one year and then giving it to them the following year as a "remember when" gift. What a cool idea.

The Clayton Optimist Club charitable Christmas Tree lot is at the corner of Forsyth and Carondelet Plaza, Clayton, MO. Stop by soon to have your picture taken and know that your purchase will help children year-round. That's pretty cool too.

Click to play video. Clayton Opimist Club on KSDK.com.