Positive product placement

Keyboard, mouse and coffee. 

In order to share his passion and interest, Brian Voigt, President of the new Optimist Club in Ridgecrest, California recently made what he called a sneaky product placement.

When his employer, the Desert Empire Fair, received an anonymous donation of computers, he sent a press release to the paper as an acknowledgement. He included a picture of a computer, ready to go to work, with a a cup of Optimist Club coffee just waiting for its user.

Product placement has long been used by advertisers in Hollywood as a way to create brand awareness for their product. Of course, blatant product placement examples create criticism and garner more awareness in the process.

Brian called his product placement sneaky. I think it's most likely a snapshot of Brian's workspace and am touched by its authenticity.

How do you display your volunteer passion at work? Does your positive product placement inspire others to get involved?