Our Optimist Clubs frequently say they need more promotion and wish for celebrity spokespersons. One of the challenges of a celebrity spokesperson would be finding the one person who speaks to all populations.
Earlier this year a new Optimist Club was built in the Little Haiti neighborhood of Miami, Florida. Named for its community, you might imagine that the members of the Little Haiti Optimist Club and the children that benefit from their service are a different demographic than an Optimist Club in Utah, Oregon, or Idaho. Not only do they live in a different part of the country, in differently styled or appointed neighborhoods, they are significantly younger than the average Optimist Club member. So knowing who could speak to their community best, they created their own Celebrity Support video.
Please take a look at a Celebrity Support video for the Little Haiti Optimist Club.
Don't know the celebrities? That's okay, it wasn't meant for your community. But it is a great, easy idea that you can do for your Optimist Club.
Get out your Flip Video and at your next Chamber of Commerce meeting ask your local celebrities to support your Optimist Club. It's local, relevant to your demographic, plus it really is free and easy promotion. Please be sure to send me your link or your video once it is published. Let's show our support for our Local Optimist Club.
