Service clubs sell year-round kindness

In order to do good deeds throughout the year, many Optimist Clubs hold Christmas tree sales. More and more those sales lots are challenged by other entrepreneurs who have taken to similar tactics to raise a quick buck. This year in British Columbia, one can purchase a Christmas tree from IKEA for $20 and that money goes to a youth choir that the store has chosen to recognize.

We speak often that we need our businesses to be good corporate citizens, so this is a good thing. However, it does point out that the local service club can no longer trust that if they open a Christmas tree lot on the corner that people will flock to it. Service club members need to be engaged with others in their communities so they can tell them about the Christmas tree sales and all the good that they are able to do with the money they raise. Members must invite their friends and acquaintances to buy from them and make a difference in the community.

Word of mouth marketing is essential to good sales. Tell your story and who knows - you might even gain a new member or two. Merry Christmas!