Melinda Gates makes an observation: Coca Cola is ubiquitous. She says there are 1.5 billion servings of Coke consumed every day and that correlates to one serving for every person in the world every week. Coke can be found in even the least developed countries.
Coke's 3-step plan for growth:
Understanding and use of real-time data
Encouraging local entrepreneurship
Marketing plans and advertisements that appeals to the relevant market segment
Watch this Ted video and see how Gates believes Coke's model can be used to save lives and change the world.
