September 26, 2012

Promo items: are they worth it?

Tchotchkes. What a funny word for the little takeaway novelties that businesses often provide in order to get you to remember them next time you are making a purchase. Swag, the more contemporary term, is equally odd. Of course the very real question that I have for you today is does it work? If you receive a key ring, fly swatter, calendar or magnet are you more likely to remember a business and contact them next time you need their services?

Magnet available at Cafe Press
I was reading an article in the American Medical Association (AMA) News that fully endorsed physicians use of tchotchkes in their marketing collateral. According to the author of the article, not only does the item remind the person who received it about the business,  if you choose an appropriate item, one that the recipient will use, it can also be seen by others. Two birds, one stone.

If it works for physicians and other businesses, it seems reasonable that giving away tchotchkes or swag would work for an Optimist Club. Perhaps a refrigerator magnet with the website address of the local Optimist Club would encourage the reader to go online and find out more. Maybe a water bottle, branded with the Optimist Club logo, will remind users about youth sports programs provided by the local club. Or my favorite tchotchke to receive might become the favorite of others. I love sticky notes - add an Optimist Club logo to a pack of sticky notes and they provide ongoing brand awareness.

I've heard of clubs that have pens and pencils that they hand out to students. Getting participants in Optimist Club events is equally important as attracting members so student items might make good giveaways too. Remember, it's all about raising awareness for the good things that Optimist Clubs do in local communities. So as fair and festival opportunities come around, think about getting an Optimist Club booth and sharing some stories and swag.

Tell your community members about what your Optimist Club does. And then ask them to join.

Find Optimist Swag here. 

Note: I am not associated with any merchandise links in this post. 
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