September 18, 2012

Do good and grow

Service clubs spend a lot of time wondering, pontificating and stressing about how to get new members. Well, wonder no more. A recent post on a Kiwanis blog hit the nail on the head and I'm going to share the secret with you.

At Alan's Alley on Tumblr, Alan Arbuckle writes, "People join because they like what a club does in the local community."

He then goes on to say, "New members join because they like the atmosphere and the members. They want to be involved in meaningful projects that make them feel good about their experience. Young adults want to have hands-on projects. They want to be accepted as equals; to know their ideas are valid."

It's a pretty simple concept; the key to membership growth in your service club is to provide the services or projects that your local community needs and wants. Inherently, people like to be associated with good. Most want to make a difference, or at least not stand in the way of those who do.Those are the individuals that will join your cause if you just ask.

So if there is a second secret to share, it is, just ask. Do good and ask others to join you and your club will grow. I promise.
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