 |
| Keyboard, mouse and coffee. |
When his employer, the Desert Empire Fair, received an anonymous donation of computers, he sent a press release to the paper as an acknowledgement. He included a picture of a computer, ready to go to work, with a a cup of Optimist Club coffee just waiting for its user.
Product placement has long been used by advertisers in Hollywood as a way to create brand awareness for their product. Of course, blatant product placement examples create criticism and garner more awareness in the process.
Brian called his product placement sneaky. I think it's most likely a snapshot of Brian's workspace and am touched by its authenticity.
How do you display your volunteer passion at work? Does your positive product placement inspire others to get involved?
